The mission of the Marketing Management program is to provide educational opportunities to individuals that will enable them to obtain knowledge, skills, and attitudes necessary to succeed in the field of marketing.

The program prepares students for employment in a variety of positions with department and specialty stores, and in general sales. Topics covered include buying, merchandising, sales promotion, customer service, management and supervision, and entrepreneurship.

Graduates of this program will have employment opportunities in these jobs: store manager, buyer, manager trainee, sales representative, merchandise manager, customer service representative, or display advertiser.

Students may choose to pursue either a Diploma or an Associate of Applied Technology degree. The diploma program requires a minimum of four quarters to complete, and the Associate Degree requires a minimum of five quarters.